Companies are wrestling with how to integrate profitable, social sustainability into their business operations in an environmentally friendly manner. Professor of Organization Development Kristina Lauche’s team developed two tools that allow organizations to execute production in a more sustainable manner.
Ever since her teenage years, researcher Kristina Lauche has felt a responsibility to look out for the future of our planet. This moral sensibility has now led to a method that enables companies to engage in sustainable product development.
Lauche: “Ever since the 1970s, companies have been trying to find more sustainable production methods. They often use the triple-P approach: people, planet & profit. But what you see is that these three aspects are all being handled separately from each other in product development. There are plenty of examples in the food industry; when production starts for a new type of yoghurt, pasta or soup, the entire focus is on profit. Only when the packaging stage is reached, do they start paying attention to how green or social they can make something. We want to help organizations take a fundamentally new approach to the process.”