Through the Eco Rep program, students serve as green leaders in their residence halls and across campus. Eco Reps help with Eco-Challenge, Recyclemania, Green Moveout, e-cycling on campus, Earth Hour, and Earth Month. Eco Reps are a valuable resource for GW, in disseminating the message to "go green" across campus, particularly among students and student groups. The Eco Rep program is run by Campaign GW, a sustainably-minded student intern group within the Division of Operations. Eco Reps have a key role in communicating sustainability to the student body and promoting a culture of sustainability on campus.